Softball Premier TV Across the Americas

 

Since its inception, Softball Premier TV has established itself as the leading platform for broadcasting and promoting softball throughout the Americas. Founded in January 2018 in Panama by Luciano Lo Frano, a passionate sports enthusiast with a clear vision to professionalize and expand the visibility of softball, the platform has followed a steady path of growth, bringing the excitement of the diamond into thousands of homes.

Starting with local coverage of national tournaments in Panama City, Softball Premier TV quickly captured the public’s attention by delivering high-quality broadcasts, expert analysis, and consistent coverage of major leagues and championships across the continent. Thanks to its commitment to the sport, it has formed strategic partnerships with federations, confederations, clubs, and tournament organizers in countries such as Mexico, Venezuela, Colombia, Argentina, Puerto Rico, the Dominican Republic, Peru, the United States, and Canada.

The platform has played a key role in the internationalization of softball, connecting fans, players, and coaches from different cultures through a shared passion. Throughout its journey, it has broadcast prestigious events such as World Championships, the Pan American Games, South American Championships, National Series, and various youth and professional tournaments that have shaped new generations of athletes.

With a strong presence on social media, exclusive content, and a constantly growing community, Softball Premier TV has achieved what once seemed unreachable: turning softball into an accessible and thrilling spectacle for the entire continent.

Today, led by its founder Luciano Lo Frano, the platform continues to expand its reach and reaffirm its commitment to promoting the growth of softball with professionalism, quality, and passion.

​